What is a “cold email”?

Cold emailing is an often-used B2B strategy, as 80% of people prefer to be contacted by sales representatives this way. Sending cold emails is a great way to reach potential leads from all over the world, transforming them from cold leads into customers. To do a cold email campaign well, you need to know everything…

How to Write a Sales Email

Crafting persuasive sales emails can make a massive difference in how well your email campaigns perform. Here’s how to create emails that will actually turn into conversions. Nowadays, it’s common to wake up in the morning to find your email inbox flooded with messages. We usually just quickly go through them, open a few essential…